Participating in RV Expos and Trade Shows: Showcasing Your Business to a Wide Audience

Greetings to the Firestarter newsletter, tailored for entrepreneurs in the RV rental industry and aspiring visionaries. In this issue, we explore the significance of participating in RV expos, trade shows, and community events during the fall and winter seasons—a perfect opportunity to boost your brand's visibility and secure bookings during the off-peak periods.

Fall and winter are ideal times for RV shows and exhibitions, making it a fantastic way to showcase your business and effectively market to potential customers during the slower months. In this edition, we'll provide insights and strategies to help you make the most of these seasonal opportunities.

Exhibitor Tips

Participating as an exhibitor at an RV show for your RV rental business can be a great way to showcase your offerings and connect with potential customers. Here are five tips to make the most of your presence at an RV show:

1. Prepare an Eye-Catching Booth Display:

   • Create an attractive and engaging booth setup that reflects the quality and uniqueness of your RV rentals. Use banners, signs, and graphics to showcase your brand.

   • Arrange your RVs strategically within your booth space to make them easily accessible for attendees to explore.

2. Staff Your Booth with Knowledgeable Representatives:

   • Ensure your booth is adequately staffed with friendly, knowledgeable representatives who can answer questions about your RV rental options, pricing, and availability.

   • Train your team to be approachable and ready to engage with attendees in a helpful and informative manner.

3. Offer Exclusive Show Discounts and Promotions:

   • Attract potential renters by providing special discounts or promotions exclusive to the RV show. Highlight these offers prominently in your booth display.

   • Consider offering incentives like free upgrades, extra amenities, or extended rental periods for those who book during the show.

4. Collect Contact Information and Build a Database:

   • Have a system in place to collect the contact information of interested attendees. This could be through a sign-up sheet, digital forms, or a tablet for on-the-spot registrations.

   • Use this data to build a mailing list and follow up with attendees after the RV show, providing them with more information and special offers.

5. Engage Attendees with Interactive Activities:

   • Create a memorable experience by offering interactive activities or demonstrations related to RVing. For example, you could organize cooking demos, RV walkthroughs, or camping gear displays.

   • Encourage attendees to participate in contests, giveaways, or surveys that can help you gather feedback and generate excitement around your brand.

Bonus Tip: Promote Your Online Presence

• Make sure attendees know how to find you online. Display your website, social media profiles, and contact information prominently in your booth.

• Consider running targeted social media campaigns leading up to the RV show to generate buzz and increase your booth's foot traffic.

Remember that successful participation in an RV show goes beyond the event itself. After the show, continue to engage with potential customers, follow up on leads, and maintain a strong online presence to convert interest into bookings.

RV Shows

1. The Florida RV SuperShow - Tampa, Florida

2. Quartzsite Sports, Vacation & RV Show - Quartzsite, Arizona

3. The Seattle RV Show - Seattle, Washington

4. The Chicago RV & Camping Show - Chicago, Illinois

5. The Hershey RV Show - Hershey, Pennsylvania

6. Southwest RV Supershow - Dallas, Texas

7. The Mid-America RV Show - Kansas City, Missouri

8. Greenville RV Show - Greenville, South Carolina

9. The Grand Rapids Camper, Travel & RV Show - Grand Rapids, Michigan

10. The Atlantic City RV & Camping Show - Atlantic City, New Jersey

Industry News

• Dealers Report Better Outlook in September - RV News

• RVIA Opens Leadership Conference Registration - RV News

• RVBusiness Again Hosts Top 50 Dealer Awards at RVDA - RVBusiness - Breaking RV Industry News

• RVTAA/NRVIA Expo Trains Over 450 RV Techs, Inspectors - RVBusiness - Breaking RV Industry News

What’s Happening at Fireside

Garr Russell, Founder & CEO of Fireside RV Rental just launched his new book, My Wheel-Estate Story: From Lawnmowers to RV's, my entrepreneurial journey filled with faith, failures, and fun times. The paperback version is available on Amazon here or you can get an instant download of the ebook here.

What I’m Reading

I have been busy this week so I haven’t been able to pull out a book but I have been listening to The Youtube Formula by Derral Eves on my audible app.

I had the pleasure of hearing Derral speak at an event this past winter and Youtube is definitely I want to dive into more as a business owner. One of the takeaways I took from the book is choosing buckets of content and staying within those so that YouTube knows who to show your content to. Another recommendation in the book is to use TubeBuddy which can help with keyword research, title recommendations, tags, and so much more! When using our affiliate link you can get 50% off your first year of the Pro plan here.

This week's action item is to continue the Instagram Reels Challenge from last week’s post, if you missed it you can read all about it here. Make sure to tag me @stacyemaxon so I can like and share your posts!

Happy Renting!