Marketing Insights from the FHL Conference
Welcome to the Firestarter Newsletter, tailored for RV rental business owners and aspiring entrepreneurs in the RV industry. Recently, I had the privilege of attending Funnel Hacking Live, a dynamic marketing conference hosted by Clickfunnels and Russell Brunson. During this event, I gathered valuable marketing insights from outstanding speakers that can significantly benefit your RV rental business growth. Let's dive into these insights together.
Newsletters
We kicked things off with an incredible presentation by Perry Blecher, who made a compelling case for the future of written content: newsletters. Newsletters are gaining prominence for several reasons, one being the ability to truly own your subscriber list. If you're already in the RV rental business, consider gathering the email addresses of past renters and initiate a weekly email communication with valuable content. This could include campground recommendations, rental unit setup tips, packing hacks, and more. Don't forget to set up a newsletter signup form on your website and social media channels – this strategy will not only nurture your existing customers but also attract new ones.
Short Form Video
Tik Toks, Youtube Shorts, Reels - I’m sure you watch them but have you created them for your business? Short form content can be really important in improving the know, like, trust factor of your viewers, leading to more rentals and customer satisfaction. Eric Thayne introduced the concept of using a 60 second perfect webinar as a template for your short form content.
Hook
Story
3 Tips
CTA
It is recommended to post daily and the best part is, all you need is your smartphone to get started. Who is ready to take a 30-day reels challenge with me?
Industry News
https://www.rvnews.com/rev-recreation-group-reports-strong-hershey-performance/
https://rvbusiness.com/go-rving-canada-releases-consumer-survey-results-to-crva/
What’s Happening at Fireside
Our corporate staff has had a busy week of learning at the marketing conference while our franchisees have been busy renting!
Our Huntsville & Covington branches are getting their rest after setting up for Talledega this week
Our Evans, GA branch just completed their first rental
Our Woodbridge, VA branch just got their first fleet signup!
What I’m Reading
I am between books at the moment but got so many good recommendations from the marketing conference, not to mention the books that were given out by Ben Hardy, Eric Thayne, Tim Shields, and Pedro Adao. Stay tuned next week to see which one I dig into first!
This week’s actionable item is to record your first or next short and post it on your favorite platform. Feel free to tag me in it @stacyemaxon so I can like and comment!